Quote:Things went great. Almost immediately, Cornish’s reach on LinkedIn spiked, increasing 415% in the week after she trialled the changes. She wrote a post about the experience, and it went viral, racking up nearly 5,000 reactions.

The problem was, she hated it. Before, her posts had been “soft”, she said. “Concise and clever, but also like warm and human.” Now, bro-Megan was assertive and self-assured – “like a white male swaggering around”.

She gave up after a week. “I was going to do it for a full month. But every day I did it, and things got better and better, I got madder and madder.”