Quote:“After the election and the messaging coming out, I was like, I can't listen to this for four more years, about how we have to be nice. We’ll all get through this if we hold hands and sing around a campfire,” she says. “I was like, no. I was pissed off.”

Her videos immediately resonated with frustrated liberals, who were staring down the barrel of another four years of the Trump administration and feeling tired of the constant hateful rhetoric from the right.

“MAGAs already perceive us as stuck-up and mean. May as well show them what mean really is at this point,” wrote one woman on her very first video.

Lambert’s videos are indicative of a larger cultural trend. The 2016 era, which preached answering the hateful rhetoric from Trump and his supporters with decency, is over. This era was best exemplified by Michelle Obama’s famous “When they go low, we go high” speech at the 2016 Democratic National Convention, but even Ms. Obama herself seems to be over it. In her speech at the 2024 convention, she adopted a much more aggressive tone, calling Trump “small” and “petty.”