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Home beauty standards

Home beauty standards

 
Aug 27 2025, 5:18 AM
#1
There's a lot of talk of disparity between male and female household labour, but something that's often neglected in the discussion is the amount of this labour that is actually essential and necessary. Every woman I've lived with has had very neurotic perfectionist ideas on cleanliness and tidyiness that often made even basic tasks into chores, let alone anything messier. It's no wonder so many women have no time for hobbies when their time is spent in endless appearances-driven """cleaning""" and hobbies are just associated with creating more clutter and more mess.

Feminism seems to put the spotlight on women as a standard and then talks about how much less work men do compared to that, when the standard should be how much work realistically needs to be put into it. Our modern ideas on "cleanliness" (and I hate calling it that because it has nothing to do with hygiene) really originate from the middle class household trying to imitate rich people who would employ servants to keep everything spotless. It was never a standard that was supposed to be managable or practical for normal people doing the work themselves. I've seen women complain about open kitchen trends because it shows the "mess" of food preparation. The mess of food preparation. In the kitchen. Are you fucking kidding me?

And I realised all of this really is just an extension of beauty standards, down to it being fed by unrealistic social media depictions and digital editing (most catalogue images are cgi) and complete with typical "I do it for myself" excuses. It's something that eats up enormous amounts of women's time, energy and self-worth but is difficult to communicate to women as a negative because their self-worth is so tied to it.

A lot of feminist rhetoric tends to emphasise men's failings in doing as much work as women while avoiding criticising women's standards (which is also how we get a lot of libfem "dressing like a stripper is empowering, actually" rhetoric). But we can both demand men stop offloading necessary unpaid labour onto women and women also need to severely lower their standards of what amount of work is actually necessary and what's just trying to recreate a home from Pinterest.
Edited Aug 27 2025, 5:20 AM by YesYourNigel.

I refuse to debate two obvious facts: 1. the patriarchy exists 2. and that's a bad thing
YesYourNigel
Aug 27 2025, 5:18 AM #1

There's a lot of talk of disparity between male and female household labour, but something that's often neglected in the discussion is the amount of this labour that is actually essential and necessary. Every woman I've lived with has had very neurotic perfectionist ideas on cleanliness and tidyiness that often made even basic tasks into chores, let alone anything messier. It's no wonder so many women have no time for hobbies when their time is spent in endless appearances-driven """cleaning""" and hobbies are just associated with creating more clutter and more mess.

Feminism seems to put the spotlight on women as a standard and then talks about how much less work men do compared to that, when the standard should be how much work realistically needs to be put into it. Our modern ideas on "cleanliness" (and I hate calling it that because it has nothing to do with hygiene) really originate from the middle class household trying to imitate rich people who would employ servants to keep everything spotless. It was never a standard that was supposed to be managable or practical for normal people doing the work themselves. I've seen women complain about open kitchen trends because it shows the "mess" of food preparation. The mess of food preparation. In the kitchen. Are you fucking kidding me?

And I realised all of this really is just an extension of beauty standards, down to it being fed by unrealistic social media depictions and digital editing (most catalogue images are cgi) and complete with typical "I do it for myself" excuses. It's something that eats up enormous amounts of women's time, energy and self-worth but is difficult to communicate to women as a negative because their self-worth is so tied to it.

A lot of feminist rhetoric tends to emphasise men's failings in doing as much work as women while avoiding criticising women's standards (which is also how we get a lot of libfem "dressing like a stripper is empowering, actually" rhetoric). But we can both demand men stop offloading necessary unpaid labour onto women and women also need to severely lower their standards of what amount of work is actually necessary and what's just trying to recreate a home from Pinterest.


I refuse to debate two obvious facts: 1. the patriarchy exists 2. and that's a bad thing

Clover
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Aug 27 2025, 3:01 PM
#2
(Aug 27 2025, 5:18 AM)YesYourNigel I've seen women complain about open kitchen trends because it shows the "mess" of food preparation. The mess of food preparation. In the kitchen. Are you fucking kidding me?

This reminds me. I live in a small condo and it has a small kitchen-dining area with a breakfast bar, which was just really useless when the dining room was already really small and could barely fit a dining table for four, let alone some bar stools for a breakfast bar. And the kitchen was also super small, two people cannot work together in it comfortably. My partner and I wanted to remodel it, and one of the big things we wanted to do was flatten the breakfast bar. My grandma was visiting and we happened to mention our plans and she was like "I think it's better how it is, that way no one sees any mess in the kitchen." And it's like... what do I care? We need space to cook and have foods out! (We did end up flattening it and it's great, can have people helping prep on the other side of the counter and stuff.)

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Clover
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Aug 27 2025, 3:01 PM #2

(Aug 27 2025, 5:18 AM)YesYourNigel I've seen women complain about open kitchen trends because it shows the "mess" of food preparation. The mess of food preparation. In the kitchen. Are you fucking kidding me?

This reminds me. I live in a small condo and it has a small kitchen-dining area with a breakfast bar, which was just really useless when the dining room was already really small and could barely fit a dining table for four, let alone some bar stools for a breakfast bar. And the kitchen was also super small, two people cannot work together in it comfortably. My partner and I wanted to remodel it, and one of the big things we wanted to do was flatten the breakfast bar. My grandma was visiting and we happened to mention our plans and she was like "I think it's better how it is, that way no one sees any mess in the kitchen." And it's like... what do I care? We need space to cook and have foods out! (We did end up flattening it and it's great, can have people helping prep on the other side of the counter and stuff.)


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Aug 28 2025, 8:38 AM
#3
You make a great point. The people who had spotless houses (and how spotless were they, really?) had servants, and the house was probably not at that standard every single day unless they had visitors every single day. Various cleaning machines and devices didn't take away work, it added work as women were expected to do that cleaning work on their own and keep up the shiny spotless standards shown in photos and illustrations of spectacular, aspirational homes. Cleaning machines, cleaning fluids and scrubs and solvents, polishes and glues and stains and all that...nice to have, but all being sold as something that a "clean," "good" home has and if you don't invest your money and time into it, you're sloppy and low class and unhygienic. A home can be clean without looking like it's been staged for Architectural Digest.
Elsacat
Aug 28 2025, 8:38 AM #3

You make a great point. The people who had spotless houses (and how spotless were they, really?) had servants, and the house was probably not at that standard every single day unless they had visitors every single day. Various cleaning machines and devices didn't take away work, it added work as women were expected to do that cleaning work on their own and keep up the shiny spotless standards shown in photos and illustrations of spectacular, aspirational homes. Cleaning machines, cleaning fluids and scrubs and solvents, polishes and glues and stains and all that...nice to have, but all being sold as something that a "clean," "good" home has and if you don't invest your money and time into it, you're sloppy and low class and unhygienic. A home can be clean without looking like it's been staged for Architectural Digest.

Aug 31 2025, 11:49 PM
#4
Yes a 'clean' house is a status symbol and a sisyphean task. Goes along with a trend to white and minimalist homes. Partly its apriational, and partly i think theres a general loss of a sense of normality. 100 years ago you wouldve rarely seen a photo or even drawing of the inside of a house but you WOULD have spent a lot of time in other peoples actual homes. Now its flipped, and we see endless (staged, cgi) pictures and videos that are created for an aesthetic, and spend very little time in other peoples actual houses. When we do visit each other, we try to 'clean up' to meet this fictional standard, and then apologise for not meeting it, which reinforces that expectation on the other person.

I heard that this trend towards minimalism was created by advertising. When you wabt to show a house for sale, or you want to advertise an appliance, you clear our the clutter and make the background white, beige, or grey. Neutral, so people can focus on the important thing and envision themselves in the house, or that appliance in their own space. People see these advertisements and now thats the aspirational standard. As if we all started to believe that our families should look like the ones in the frame, or our faces should be flat and blank like a mannequin. And then women are picking up this new expectation and the labour that cokes with it. I dont k ow how to help this, especially because there IS an amount of labour/cleanliness that makes a space better and more usable, below which it takes more effort to operate among the mess than it does to maintain it at a higher level. But theres also a level of clean/tidy where trying to keep it any better is just work for the sake of work. Without the normality of seeing each others homes, how do we find the balance?
jelliknight
Aug 31 2025, 11:49 PM #4

Yes a 'clean' house is a status symbol and a sisyphean task. Goes along with a trend to white and minimalist homes. Partly its apriational, and partly i think theres a general loss of a sense of normality. 100 years ago you wouldve rarely seen a photo or even drawing of the inside of a house but you WOULD have spent a lot of time in other peoples actual homes. Now its flipped, and we see endless (staged, cgi) pictures and videos that are created for an aesthetic, and spend very little time in other peoples actual houses. When we do visit each other, we try to 'clean up' to meet this fictional standard, and then apologise for not meeting it, which reinforces that expectation on the other person.

I heard that this trend towards minimalism was created by advertising. When you wabt to show a house for sale, or you want to advertise an appliance, you clear our the clutter and make the background white, beige, or grey. Neutral, so people can focus on the important thing and envision themselves in the house, or that appliance in their own space. People see these advertisements and now thats the aspirational standard. As if we all started to believe that our families should look like the ones in the frame, or our faces should be flat and blank like a mannequin. And then women are picking up this new expectation and the labour that cokes with it. I dont k ow how to help this, especially because there IS an amount of labour/cleanliness that makes a space better and more usable, below which it takes more effort to operate among the mess than it does to maintain it at a higher level. But theres also a level of clean/tidy where trying to keep it any better is just work for the sake of work. Without the normality of seeing each others homes, how do we find the balance?

Sep 1 2025, 8:49 AM
#5
That's a really good point and I hadn't thought about it. What truly is "normal" for a home standard these days? We get fed idealized stuff in traditional and social media, just like beauty standards or other lifestyle standards. We're sold images to make ourselves feel perpetually not good enough, and that if we just buy this thing, use this other thing, that'll solve the problem. It's the capitalism flywheel in motion.
Elsacat
Sep 1 2025, 8:49 AM #5

That's a really good point and I hadn't thought about it. What truly is "normal" for a home standard these days? We get fed idealized stuff in traditional and social media, just like beauty standards or other lifestyle standards. We're sold images to make ourselves feel perpetually not good enough, and that if we just buy this thing, use this other thing, that'll solve the problem. It's the capitalism flywheel in motion.

Sep 1 2025, 9:27 AM
#6
(Aug 31 2025, 11:49 PM)jelliknight 100 years ago you wouldve rarely seen a photo or even drawing of the inside of a house but you WOULD have spent a lot of time in other peoples actual homes. Now its flipped, and we see endless (staged, cgi) pictures and videos that are created for an aesthetic, and spend very little time in other peoples actual houses. 
This is a good point that I haven't thought about. Seems to go with people's general loss of touch with the real world. Not that I think this is necessarily a bad thing (I think a more abstract idealisation is good for some progressive ideas, as opposed to endless appeals to the status quo and "how things are"), but in these cases, yes. Although, I still feel like you don't get any real idea of how someone lives if you only see their home when it's tidied up for visits, but it's still less out of touch than catalogs.

Quote:When you wabt to show a house for sale, or you want to advertise an appliance, you clear our the clutter and make the background white, beige, or grey. Neutral, so people can focus on the important thing and envision themselves in the house, or that appliance in their own space.
It's a similar reason to why so many cars nowadays are so blandly white, gray or silver now. Very inoffensive and easy to resell.

I tend to easily let my space get very messy and there really is a point where you get a noticeable drop in functionality and hygiene, but that's much lower than most people think. It reminds me of how workshops always look cluttered but there's a big difference between one where you still know where things are, can reach them straight away and have a surface to do work on, as opposed to a workshop where the tools are in piles and not an inch of it is cleared out.

I think men let things get messy because they care more about getting something done than looking nice while doing it (or, more often, instead of doing it). Yes, it's nice when everything is tidied up but ultimately, you need to choose between, say, making a robot, or keeping every surface in your house clean. Most women are convinced that the latter is a far more important and, worse yet, fulfilling use of their time and energy than the former, because they've been made to feel like shit if they don't.

I refuse to debate two obvious facts: 1. the patriarchy exists 2. and that's a bad thing
YesYourNigel
Sep 1 2025, 9:27 AM #6

(Aug 31 2025, 11:49 PM)jelliknight 100 years ago you wouldve rarely seen a photo or even drawing of the inside of a house but you WOULD have spent a lot of time in other peoples actual homes. Now its flipped, and we see endless (staged, cgi) pictures and videos that are created for an aesthetic, and spend very little time in other peoples actual houses. 
This is a good point that I haven't thought about. Seems to go with people's general loss of touch with the real world. Not that I think this is necessarily a bad thing (I think a more abstract idealisation is good for some progressive ideas, as opposed to endless appeals to the status quo and "how things are"), but in these cases, yes. Although, I still feel like you don't get any real idea of how someone lives if you only see their home when it's tidied up for visits, but it's still less out of touch than catalogs.

Quote:When you wabt to show a house for sale, or you want to advertise an appliance, you clear our the clutter and make the background white, beige, or grey. Neutral, so people can focus on the important thing and envision themselves in the house, or that appliance in their own space.
It's a similar reason to why so many cars nowadays are so blandly white, gray or silver now. Very inoffensive and easy to resell.

I tend to easily let my space get very messy and there really is a point where you get a noticeable drop in functionality and hygiene, but that's much lower than most people think. It reminds me of how workshops always look cluttered but there's a big difference between one where you still know where things are, can reach them straight away and have a surface to do work on, as opposed to a workshop where the tools are in piles and not an inch of it is cleared out.

I think men let things get messy because they care more about getting something done than looking nice while doing it (or, more often, instead of doing it). Yes, it's nice when everything is tidied up but ultimately, you need to choose between, say, making a robot, or keeping every surface in your house clean. Most women are convinced that the latter is a far more important and, worse yet, fulfilling use of their time and energy than the former, because they've been made to feel like shit if they don't.


I refuse to debate two obvious facts: 1. the patriarchy exists 2. and that's a bad thing

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