Article Facebook Allegedly Detected When Teen Girls Deleted Selfies So It Could Serve Them Beauty Ads
Article Facebook Allegedly Detected When Teen Girls Deleted Selfies So It Could Serve Them Beauty Ads
May 6 2025, 10:08 AM
https://futurism.com/facebook-beauty-targeted-ads
Quote:A recent tell-all book by former Facebook insider Sarah Wynn-Williams, titled "Careless People," is blowing the lid on the sheer depravity of the social media giant's targeting machine. Wynn-Williams worked at Facebook — which subsequently changed its name to Meta a few years back — from 2011 to 2017, eventually rising to the role of public policy director.
As early as 2017, Wynn-Williams writes, Facebook was exploring ways to expand its ad targeting abilities to thirteen-to-seventeen-year-olds across Facebook and Instagram — a decidedly vulnerable group, often in the throes of adolescent image and social crises.
Quote:The social media company likewise tracked when adolescent girls deleted selfies, "so it can serve a beauty ad to them at that moment," according to Wynn-Williams. Other examples of Facebook's ad lechery are said to include the targeting of young mothers based on their emotional state, as well as emotional indexes mapped to racial groups, like a "Hispanic and African American Feeling Fantastic Over-index."
Discussion on r/TwoXChromosomes
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Futurist, May 3 2025.
https://futurism.com/facebook-beauty-targeted-ads
Quote:A recent tell-all book by former Facebook insider Sarah Wynn-Williams, titled "Careless People," is blowing the lid on the sheer depravity of the social media giant's targeting machine. Wynn-Williams worked at Facebook — which subsequently changed its name to Meta a few years back — from 2011 to 2017, eventually rising to the role of public policy director.
As early as 2017, Wynn-Williams writes, Facebook was exploring ways to expand its ad targeting abilities to thirteen-to-seventeen-year-olds across Facebook and Instagram — a decidedly vulnerable group, often in the throes of adolescent image and social crises.
Quote:The social media company likewise tracked when adolescent girls deleted selfies, "so it can serve a beauty ad to them at that moment," according to Wynn-Williams. Other examples of Facebook's ad lechery are said to include the targeting of young mothers based on their emotional state, as well as emotional indexes mapped to racial groups, like a "Hispanic and African American Feeling Fantastic Over-index."
Discussion on r/TwoXChromosomes
Kozlik's regular member account. 🍀🐐
