clovenhooves The Personal Is Political Women are not Products How Women are Used as Advertising Tools

How Women are Used as Advertising Tools

How Women are Used as Advertising Tools

 
Apr 22 2025, 9:43 AM
#1
https://rainyseason.substack.com/p/women-as-advertising-tools

The sexualization of women in advertising is used to get and keep men's attention in order to market a product, and serves the double purpose of telling women that we are sexual objects.
Iota Aurigae
Apr 22 2025, 9:43 AM #1

https://rainyseason.substack.com/p/women-as-advertising-tools

The sexualization of women in advertising is used to get and keep men's attention in order to market a product, and serves the double purpose of telling women that we are sexual objects.

Clover
Kozlik's regular account 🍀🐐
862
Apr 22 2025, 10:13 AM
#2
Great article. Those interested in this type of topic might be interested in Jean Kilbourne's documentary Killing Us Softly 4, a documentary series focused on how misogynistic the advertising industry is.
Clover
Kozlik's regular account 🍀🐐
Apr 22 2025, 10:13 AM #2

Great article. Those interested in this type of topic might be interested in Jean Kilbourne's documentary Killing Us Softly 4, a documentary series focused on how misogynistic the advertising industry is.

40
Apr 22 2025, 12:56 PM
#3
Love Jean Kilbourne.

Quote:However, in an article for Vox published last September, Constance Grady writes about the resurgence of raunch culture in the wake of the MeToo movement. The sexualization of women is seen by conservatives as pushback against “wokeness”, though they will still use sexualization as an insult towards women they do not like, such as Kamala Harris.

I kind of feel like raunch culture never actually went away. It can kinda ebb and flow but it's always there. I also found the bit about sexualizing women as pushing back against "wokeness" interesting because I've definitely seen it reguarly, but also, it's just another example that demonstrates that neither conservatives nor liberals really care about the objectification, and then subsequent dehumanization, of women. Liberals do the exact same thing, where they will sexualize women, but if you push back against it, they'll defend it by calling anyone with an issue with it puritanical conservatives. Plus, so many liberals use sexualization against women they don't like as well. Take, for example, that picture of Kristi Noem in the El Salvador prison that has been widely circulated as a porn joke against her.

It's just one of those things that reminds me that neither of these groups really have women's best interest in mind. And this particular example is just a really obvious one, where both sides of the coin use the exact same tactics to continue to sexualize and dehumanize women. How did we get to a point where sexualization is both an affront to "wokeness" but simultaneously an affront to conservativism? In both cases, women always lose.
skunk
Apr 22 2025, 12:56 PM #3

Love Jean Kilbourne.

Quote:However, in an article for Vox published last September, Constance Grady writes about the resurgence of raunch culture in the wake of the MeToo movement. The sexualization of women is seen by conservatives as pushback against “wokeness”, though they will still use sexualization as an insult towards women they do not like, such as Kamala Harris.

I kind of feel like raunch culture never actually went away. It can kinda ebb and flow but it's always there. I also found the bit about sexualizing women as pushing back against "wokeness" interesting because I've definitely seen it reguarly, but also, it's just another example that demonstrates that neither conservatives nor liberals really care about the objectification, and then subsequent dehumanization, of women. Liberals do the exact same thing, where they will sexualize women, but if you push back against it, they'll defend it by calling anyone with an issue with it puritanical conservatives. Plus, so many liberals use sexualization against women they don't like as well. Take, for example, that picture of Kristi Noem in the El Salvador prison that has been widely circulated as a porn joke against her.

It's just one of those things that reminds me that neither of these groups really have women's best interest in mind. And this particular example is just a really obvious one, where both sides of the coin use the exact same tactics to continue to sexualize and dehumanize women. How did we get to a point where sexualization is both an affront to "wokeness" but simultaneously an affront to conservativism? In both cases, women always lose.

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