News L’Oréal hires OnlyFans star to market makeup popular with teenagers
News L’Oréal hires OnlyFans star to market makeup popular with teenagers
Aug 9 2025, 5:29 PM
https://www.theguardian.com/fashion/2025/aug/09/loreal-hires-onlyfans-star-to-market-makeup-popular-with-teenagers
Quote:Campaigners warn collaboration with US adult content creator Ari Kytsya risks glamorising pornography industry
Quote:Global cosmetics giant L’Oréal has recruited a model famous for filming pornographic content on the OnlyFans adult website to promote a makeup brand popular with teenagers.
Ari Kytsya, a US-based adult performer, has been hired as a new brand ambassador for Urban Decay, a line of makeup sold in Boots and in other high street stores globally.
Kytsya, who describes herself as a “mattress actress”, a euphemism for an explicit content creator, has a dual online persona. She produces hair and makeup tutorials and lifestyle influencer content for the more than 4.6 million followers she has on Instagram and TikTok. Her account on OnlyFans, the platform used by millions for its adult content, offers subscribers nude images and videos of her performing sex acts.
[...]
L’Oréal defended the collaboration, praising Kytsya for her openness in talking about “the joys, challenges, and risks of the industry she works in”.
Kozlik's regular member account. 🍀🐐
The Guardian, August 9 2025
https://www.theguardian.com/fashion/2025/aug/09/loreal-hires-onlyfans-star-to-market-makeup-popular-with-teenagers
Quote:Campaigners warn collaboration with US adult content creator Ari Kytsya risks glamorising pornography industry
Quote:Global cosmetics giant L’Oréal has recruited a model famous for filming pornographic content on the OnlyFans adult website to promote a makeup brand popular with teenagers.
Ari Kytsya, a US-based adult performer, has been hired as a new brand ambassador for Urban Decay, a line of makeup sold in Boots and in other high street stores globally.
Kytsya, who describes herself as a “mattress actress”, a euphemism for an explicit content creator, has a dual online persona. She produces hair and makeup tutorials and lifestyle influencer content for the more than 4.6 million followers she has on Instagram and TikTok. Her account on OnlyFans, the platform used by millions for its adult content, offers subscribers nude images and videos of her performing sex acts.
[...]
L’Oréal defended the collaboration, praising Kytsya for her openness in talking about “the joys, challenges, and risks of the industry she works in”.
Kozlik's regular member account. 🍀🐐
